East Main Street

The Main Street corridor between Pilgrim Road and Interstate 41/US 45 plays an important role as a gateway to the Village of Menomonee Falls. This high visibility corridor links the Interstate, White Stone Station, and the historic Village Centre of Menomonee Falls. East Main Street is a targeted area for investment and we are highlighting properties that offer significant redevelopment potential.

With the nearby White Stone Station area under construction, the time is right for the Village to focus on the future of underutilized parcels along East Main Street.

East Main Street Marketing Packet Opens in new windowDevelopment Goal

Continue to promote the revitalization of the Main Street corridor as a vibrant gateway into Menomonee Falls. 

Menomonee Falls is promoting an attractive and vibrant mix of uses along the East Main Street Corridor. The excellent visibility and connectivity of the corridor already serve a thriving business community, a growing resident population, and an active visitor market. Please find a copy of the East Main Street Revitalization Corridor marketing packet by clicking on the image to the right.

Use the tabs below for an overview of the targeted sites for development and redevelopment along the East Main Street corridor.

Site Assessment Grant

The Site Improvement Grant has been established to increase the tax base of TID No. 6 through the retention and expansion of existing businesses, the development of new businesses, and/ or through physical improvements to existing buildings and properties. Often, businesses lack the necessary capital to develop or expand their operations or physically improve their building or site, and, as such, this lack of capital has a significant impact on the local tax base.

The Site Improvement Grantprogram includes funding mechanisms that are designed to encourage businessdevelopment, while providing for growth of the Site Improvement Grant program.

Grant Details

The Site Improvement Grantprogram offers a 50/50 matching grant for physical building and siteimprovements on qualified projects. That grant is reimbursable to the applicantfollowing the completion of an approved project. The maximum grant amount is$20,000.

  1. Pilgrim & Main Retail
  2. North Area
  3. Parkway Connection
  4. East Area

Map of Pilgrim Village